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vanity sizing
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time.〔〔(Vanity Wearing Suits. )〕〔 This has been documented primarily in the United States and the United Kingdom. Vanity sizing tends to occur where clothing sizes are not standardized, such as the U.S. market.〔(US standard clothing sizes are no longer used by manufacturers. )〕 In the United States, although clothing size standards exist (i.e., ASTM), most companies do not use them any longer.〔Schrobsdorff, Susanna (Oct 18, 2006) (Fashion Designers Introduce Less-than-Zero Sizes ) ''Newsweek''.〕
Size inconsistency has existed since at least 1937. In Sears's 1937 catalog, a size 14 dress had a bust size of . In 1967, the same bust size was a size 8. In 2011, it was a size 0. Some argue that vanity sizing is designed to satisfy wearers' wishes to appear thin and feel better about themselves.〔 Designer Nicole Miller introduced size 0 because of its strong California presence and to satisfy the request of many Asian customers. It introduced subzero sizes for naturally petite women.〔 However, the increasing size of clothing with the same nominal size caused Nicole Miller to introduce size 0, 00, or subzero sizes.〔
In 2003, a study that measured over 1,000 pairs of women's pants found that pants from more expensive brands tended to be smaller than those from cheaper brands with the same nominal size.〔Kinley, TR (2003). ("Clothing Size Variation in Women's Pants" ). ''Clothing and Textiles Research Journal''. 21 (1): 19–31. Subscription required.〕
==US pattern sizing measurements: 1931 - 2015==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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